"Because the Product Owner Said So" (And Other UX Fairy Tales)

Designing a case study is not much different from designing a book. Imagine you’re in a bookstore and want to find the right book. What would you do? Now, imagine you’re a book author and want to sell a book – how would you design it? In this talk, Anfisa will show you how to design a case study that stands out from hundreds of others.

Discover how AI can be your ultimate ally in creating outstanding user experiences. This talk will provide a comprehensive playbook for integrating AI into your UX process, offering practical strategies and innovative techniques to enhance design and engagement.

How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to make a case for the impact of your UX work? Well, let’s figure it out, in the upcoming brand-new session with Vitaly Friedman. You’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process. You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Roll up your sleeves and let’s dive in!

Rejection is an inevitable part of the job application process, often leaving professionals questioning their skills and losing motivation. In this session, I’ll explore the common challenges and pain points job seekers face and will discuss practical tips for handling initial rejections, turning them into valuable learning opportunities, and strategies to refine and improve your applications for future rounds.