Some title about agenda

Explore the dynamic collaboration between motion designers, photographers, and production designers as they cook up visually captivating and cohesive productions. This session delves into their flavorful processes, highlighting how their joint efforts spice up storytelling through multimedia integration.

Effortlessly bring the power of animations to your everyday designs. Learn how to engage users, tell better stories & boost Sales with Motion.

For this BeMore session, Patrick Flaherty will guide you through unlocking your full potential in design. We’ll dive into the essentials—like crafting mission statements that truly connect with employers and clients, and revolutionizing your resume so it stands out in a competitive market. I’ll also show you how to curate a portfolio that highlights your unique talents and build a personal brand that sets you apart. But we won’t stop there. We’ll explore how to create compelling project presentation decks that master visual communication and how to effectively use pre-read documents to navigate client interactions with confidence. Whether you’re just starting out or looking to elevate your career, this session is packed with practical insights and tools to help you make a real impact. No prior experience is needed—just bring your passion. Let’s open up a world of new possibilities together so we can Be More than what we are today. Hope to see you there!

In this insightful session, explore the transformative power of utilizing professional coaching techniques as part of successful design leadership. We will delve into the essentials of professional coaching, how they are both distinct from and complement traditional mentoring or managing, and how these techniques can significantly elevate your team's performance and innovation. This talk will equip design leaders with practical strategies to foster a culture of continuous growth and empowerment in their organizations. Whether you're leading a small team or a large design department, learn how to apply these coaching principles to not only enhance individual capabilities but also drive organizational success.

We've all been there before. We have our processes, methods, and mechanisms in place for how to design and deliver products people love. But what happens when all of that is thrown out the window? When you are asked to deliver in half the time, with a quarter the the team size required, and across 15 different platforms on day one. In this talk, Shawn will discuss what you need to do to survive take-off, a trip around the sun, and bringing everyone together to succeed in designing, developing and launching a global streaming service in record time. He will highlight key pitfalls and important areas to achieve success through adaptive intelligence, quick decisions and trade-offs that keep the customer and the company culture at the center focus.

This session delves into the unique challenges faced by brown women in tech who experience Imposter Syndrome. Through personal stories and real-world examples, we'll explore the root causes, including cultural upbringing and the lack of representation and mentorship, and discuss how these factors exacerbate feelings of inadequacy. With eye-opening statistics, we’ll identify signs of Imposter Syndrome and its impact on personal and professional growth. Finally, we'll provide actionable strategies to overcome these barriers, empowering women to embrace their achievements and thrive in their careers.

This session offers a unique perspective on designing for a global audience by bridging the gap between cultural intelligence and user-centric design. We'll delve into the specific challenges and opportunities of designing for the next billion users, emphasizing the importance of understanding cultural nuances and adapting design strategies accordingly. Through real-world examples, case studies, and expert insights, we'll provide actionable takeaways for designers to create inclusive and impactful solutions that resonate with diverse cultures worldwide.

A design critique is one of the best ways for a designer to better understand how to improve their work and create great designs. The feedback we get through a formal critique can help us make better decisions, overcome obstacles, and strengthen our craft. However, receiving a critique is probably one of the hardest things we'll do in our work, and if delivered poorly, we can end up feeling demotivated, or even defeated. Join us for a critique workshop, where you will learn from an experienced design director what goes into an effective (and painless!) design critique.

Join a panel of trailblazing female design leaders as they discuss the challenges and opportunities in building an inclusive space where more women can thrive in leadership roles. This session will explore the realities of being a leader in design, from securing stakeholder buy-in to navigating the complexities of advocating for bold product changes. Gain valuable insights into the strategies these leaders use to influence decision-making, foster innovation, and create environments that empower the next generation of women in design. Whether you're aspiring to lead or already at the helm, this conversation will provide inspiration and actionable advice for every step of the journey.

Many designers aspire to be strong generalists or full-stack designers. They may have this goal because they enjoy all aspects of the design process, they believe it will increase their chance of landing a job, or because they come from an engineering background and want to retain coding skills. All of these are solid reasons. However, some of our closest cross-functional partners are encroaching into the design lane via AI capabilities and collaborative design tools. And who can blame them? But, are you doing all you can to stay relevant, compete, and expand your capabilities for the rapidly evolving landscape? Some of the recommendations here are not new, but worthy of revisiting with a fresh lens.

This session delves into the critical role networking plays in today's professional world, highlighting its importance for business professionals, students, and job seekers alike. Participants will explore the benefits of networking, including career advancement, knowledge sharing, and building a robust support system. The session provides practical tips and strategies for effective online, in-person, and email networking, emphasizing the value of quality connections over quantity. The session concludes with a recap of key insights and a motivational call to action.

In today’s digital age, with nearly 2 billion websites, captivating user interfaces (UI)and user experiences (UX) are essential for success. Yet, many businesses struggle to transform great designs into high-quality products, hindered by developer shortages and inefficient workflows. This keynote explores how Large Design Models (LDMs) can revolutionize frontend development, empowering teams to streamline the design-to-code process, enhance productivity, and drive better results. Learn how LDMs and LLMs together can help bridge the gap, improving time-to-market and delivering superior UI/UX at scale.

UX'ers face several challenges, but we all have superpowers, and it's time to strengthen them. In this talk, Kuldeep will provide the 'WHAT,' the 'WHY,' and the 'HOW' to develop and use these superpowers. Kuldeep Kelkar is the author of this new book, 'Strengthen Your User Research Superpowers.' Similar to a deck of cards, Kuldeep will share 52 superpowers across 4 sections: (1) Strengthen Core (2) Nurture Organizational Engagement (3) Demonstrate Leadership (4) Elevate Expertise. Join this talk; it will be insightful and actionable.

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become “indistractable?” In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

In this session I will talk through some of the mistakes I've made throughout my career, and what I've learned from them - to help you avoid them, or gain a new insight into the leadership journey.

Top design leaders share insights on guiding creative teams, fostering innovation, and driving impactful change in the dynamic world of design leadership.

In this session, Mareike Bonitz dives into how product leaders can use the power of storytelling to build up a strong and healthy product culture. Although considered a core skill in product management, storytelling is an often overlooked strategy, especially when it comes to internal stakeholder management. We will explore concrete scenarios where storytelling can help and provide you with actionable insights on how you can become better at it.

This session will explore the unique challenges and opportunities that arise when transitioning between different sectors as a designer. Drawing on the speakers experience in corporate, freelance, and startup environments; key insights would be highlighted on how to adapt your design approach to different organizational cultures and business models. The session will also focus on strategies for gaining leadership buy-in, emphasizing the importance of communicating the value of design in driving business outcomes. Whether you're a designer looking to pivot your career or a leader seeking to better integrate design into your company’s strategy, this session will provide actionable takeaways for success.

Learn frameworks which can help in decision making as regards to people, leadership, priority, problem solving etc.

The session will focus on making UX Research outcomes actionable. First, we'll define the problem and talk about the reasons why ux research projects usually fail in this last step. We will then talk about the three tactical principles and finish with the 1 strategic principle: "UX Research is a product and the researcher is its PM". We will touch upon many use cases and best practices along the way.

Delve into "Sustainability 101: Getting Started in Circular Economy as a Designer." Discover the principles of the circular economy, the vital role designers play in promoting sustainable practices, and practical steps to integrate eco-friendly strategies into your work. Take a chance to learn more about making a positive impact in your design career. Veronica Lin is an Italian-Chinese industrial designer turned strategist, currently focused on creating regenerative and sustainable futures for PepsiCo through system design, strategic foresight, business model design and circular economy.

The session talks about my personal experience on personal transformation by focusing on sports and how it develop an organizational keystone habits to be a high performer organization.

It covers the essentials and advanced strategies for creating efficient design systems in Figma, focusing on topics like design tokens, multi-brand management, and workflow efficiency. Attendees need basic Figma proficiency and will gain advanced design system skills, efficiency in workflow, and adaptability in project management. Perfect for professionals seeking to enhance design consistency and scalability.

Let's talk about who you are in your career and where do you want to go, are you a people manager, are you an IC or are you a hustle til you drop consultant. We are going to talk about that journey of discovery in our careers and where we can set ourselves up for success.

This webinar is designed to help attendees embrace and navigate through the challenges of unexpected changes such as layoffs and pivots. The session will provide valuable insights and practical strategies to enhance resilience and adaptability in the face of disruption. Key Learning Points: • Understanding Brain Dynamics: Discover how your brain can sabotage your best efforts during times of change and learn strategies to counteract these tendencies. • Maintaining Self-Worth: Gain techniques to uphold your self-worth and confidence, even when faced with significant disruptive changes. • Managing Future Anxiety: Learn effective ways to deal with the anxiety and stress associated with an uncertain and unknowable future. Join us to develop the resilience and mindset needed to turn unexpected challenges into opportunities for growth and success.

Every leader, regardless of their experience or achievements, encounters challenges that can momentarily shake their confidence. This session is designed to empower leaders by equipping them with the knowledge and tools to navigate these moments with resilience, transforming them into opportunities for growth rather than struggles. Instead of focusing on perceived limitations, we will explore how understanding imposter syndrome can serve as a powerful catalyst for self-awareness and personal development. Attendees will leave with practical, actionable strategies that not only strengthen their leadership capabilities but also reframe challenges as opportunities for innovation and success. This session is not about admitting weakness; it’s about embracing a mindset of continuous improvement, enabling leaders to steer their teams and themselves with greater clarity, confidence, and power.

During the pandemic, everyone faced their own challenges, and I was no exception. It became clear to me that I needed to make a change. Over the last few years, I moved from California to Alaska, navigating difficulties with my job, family, and friends. Fast forward a bit, and I found myself rebooting my career, starting a family, and eventually moving back to California. The journey was a whirlwind, but it taught me so much, both professionally and personally, that I'd like to share with you during this talk.

Product (including spatial), Content and Service: let's explore these three different but connected design domains that coexist in the creative space of big companies. We will cover: - What makes them unique? How do they interact with each other? - Which skills fits most for these tracks VS other supporting roles (UXR, PM, Engineer)? - What soft skills you should also have or improve to make yourself a good candidate?

Holistic product management emphasises a trust-driven, supportive team environment. Prioritising kindness and respect, managers empower teams to thrive by valuing input and offering schedule flexibility. This positive atmosphere boosts creativity, productivity, and job satisfaction, driving product success. Focusing on human connections and well-being ensures motivation and dedication, leading to better outcomes and sustained growth.

Are you advocating for yourself in your current position, and in your career? How are you “managing up”? Is Management for you? How do you run your team with both authenticity and effectiveness? What makes a really great 1×1? In this talk, you’ll gain access to the best practices from veteran UX leader – Alison Gretz, ACC. Learn Alison’s blueprint for mid-year advocacy ahead of annual reviews, what goes on behind the scenes of promotions, and how to operate as a UX leader, who is also a good human. Alison will pull back the curtain on some successes and failures that rising leaders should know. Walk away with actionable plays for rising in your career and beta access to the Good Manager OS created for Design Leaders.

Times are a-changin' for the modern job seekers, people managers, and leaders across all industries and stages of their careers, where confronting the storms of change and complexity are now a regular occurrence rather than the rare occasion and exception. Those who can embody and embrace their inner "chaos pilots" will be the ones who can navigate their way through the waves of uncertainty and unclarity--not just for themselves in their own careers, but also to help shape the work and professional growth of others as people managers, mentors, and leaders to help them thrive even in the midst of challenges. From Kim's early career experiences pivoting from legal and corporate affairs to PR SaaS/tech and marketing consulting; to building and launching multimillion-dollar, go-to-market strategies in new territories and expansion markets for highly-regulated organizations and entities across the U.S. and globally, Kim will share real-life career and leadership stories "from the trenches" that anyone can apply regardless of industry, job title, or level. As a former psychology major, Kim is also passionate about tapping into the human potential through the science of neuropsychological behaviors and mindsets from a multi-disciplinary perspective, especially in the age of AI and automation--including applying the business theory of Blue Ocean strategy in a tough job market, unstable economic conditions, and a turbulent election year that seems to be increasingly at odds against our individual and collective successes, as well as leveraging philosophical, cultural concepts such as kintsugi for career satisfaction, leadership innovation, and deep personal/professional transformation.

As a seasoned HR leader, I know what challenges corporations face. It never fails; it is all about human capital, their most important asset. This session is about bringing light to the importance of EQ skills (soft skills) to navigate career and leadership challenges in a complex world. Through engaging discussions, practical exercises, and expert insights, you'll discover how emotional intelligence can enhance your leadership persona and overall quality of life.

From resume, to website, to nailing your interviews. Glen will help you differentiate and get more offers in this tough climate. This session is targeted at B2B product design roles.

Understanding the Importance of Emotional Intelligence in Leading Teams, Managing Conflicts, and Building Strong Professional Relationships.

I often use a metaphor about designers being chefs in growth and guidance across my career. I use this metaphor to help people think differently about how they enter the industry, what the value of passion is and how to identify and present their strengths in a more confident way. This is a framework of thinking for new or experienced designers to think differently about career progression.

In a world that often equates leadership with strength and invulnerability, embracing vulnerability can be a powerful tool for fostering genuine connections, inspiring innovation, and building resilient teams. This session will explore how vulnerability, often seen as a weakness, can be transformed into a leadership superpower. We’ll delve into real-world examples, cutting-edge research, and personal stories that illustrate the profound impact of leading with authenticity. Participants will leave with actionable insights on how to cultivate an environment where openness and courage thrive, empowering them to lead with heart and truly inspire those around them. Join me in discovering how vulnerability is not just a trait but the key to unlocking the full potential of your leadership.

Discover how advancing Design Maturity can transform your career and boost your organisation’s success. In this session, we'll break down the stages of Design Maturity, from the early, developing phases to the innovative, visionary level. You'll get practical tools to assess your company's current design maturity and learn how to advocate for improvement. You will hear about the vital roles Design Leaders play at each maturity stage, and explore the exciting career growth opportunities that come with advancing Design Maturity. With practical steps for implementation, tips for overcoming challenges, and inspiring real-world success stories, this session will equip you to champion Design Maturity in your organisation and propel your career forward.

Ever feel like your design dreams are crushed by practicality? In this session, we’ll tackle the common plight of designers compromising their vision because “the PO said so” (often code for “the developers are giving me puppy eyes”). We’ll explore: * Communicating design ideas so compellingly even your cat would approve * Winning the hearts and minds of your devs and POs * Keeping your creative spark alive in a world where “dream big” means “slightly larger than a sticky note” Join us to learn how to navigate team collaboration without sacrificing your UX ideals (or sanity). Sense of humor required, magic wand optional!

How did a criminology and criminal law graduate end up the Global Head of Marketing for a fintech brand? Join me on the journey from my studies to working for Uber Eats in Taiwan to where I am now.

Rejection is an inevitable part of the job application process, often leaving professionals questioning their skills and losing motivation. In this session, I’ll explore the common challenges and pain points job seekers face and will discuss practical tips for handling initial rejections, turning them into valuable learning opportunities, and strategies to refine and improve your applications for future rounds.

Based on hundreds of meetings with beginners in Data Analytics, I'll try to summarize the main tips I give. What is worth learning? What are the pros and cons of the analytics profession? What do I do all day? I will try to answer these and other questions during the session.

How design became a Center of Excellence at RBCx as we pursue new business ventures and innovations that push RBC ‘beyond banking’.

Building a Minimum Lovable Product (MLP) goes beyond meeting basic functional requirements; it ensures the product delights users and creates a strong emotional connection. In this session, we will focus on tips to build the Minimum Lovable Product.

Getting buy-in seems like an endless battle. It's especially hard in a wave of re-organizations. Now, more than ever, it's imperative to get buy-in to ship value quickly and get out of our own way to improve experiences. We will discuss how to effectively communicate with key stakeholders, how to apply design thinking and user-centricity outside of Product, and we will apply some UX laws / psychology influence our interactions with budget-owners and our tech peers. What really works and why?

Explore the exciting world of video game careers, from game design and programming to art and production. This talk will guide you through the essential skills, educational paths, and industry insights needed to break into and thrive in the video game industry. Discover tips on building a standout portfolio, networking effectively, and staying current with industry trends to turn your passion for gaming into a rewarding profession.

In this interactive session, we'll dive into the core principles of Product-Led Growth (PLG) and explore how successful products leverage network effects and key product loops to drive exponential user growth and retention. We'll discuss how PLG shifts the traditional marketing-driven growth strategies to a product-first approach, where the product itself is the main driver of acquisition, expansion, and retention. By the end of this session, participants will have a solid understanding of how to apply PLG strategies in their own products, harnessing network effects and designing effective product loops to drive sustainable growth.

Most data products are consumed passively—they neither drive joy nor action. Over time, this can lead to user disengagement and churn. So, how do you go from building and selling just another data product to creating one that truly sticks? In this session, we will dive deep into understanding the core motivations, pains, and gains of your users and customers. We’ll explore how to effectively engage, retain, and upsell to them by delivering not only what they want but also what they truly need. The discussion will focus on creating sustainable and profitable strategies that drive significant business value and ROI. Through real-world examples, we’ll uncover best practices for building analytics products that resonate with users while delivering long-term growth and success.

A career development event, providing you with actionable insights and strategies to jumpstart for your career development journey! You’ll learn fresh, career-specific content on emerging industry trends, and insights on resume/CV writing, interview preparation, personal branding, and networking, to get you onto a new, and exciting path to career success in today’s competitive market, all served via a conversational approach to learning.

Kindness is our key tool to finding purpose and meaning in our jobs and working at our highest potential. In this popular talk, discover the research behind Kindness, how it improves business results, why we don’t practice it more often, and how to bring Kindness into every element of the workplace culture to achieve a stronger, happier, and more productive work environment.

When was the last time you did something that scared you? When was the last time you felt uncomfortable? I have a 'how hard could it be?' outlook to all of life. I truly believe that you can achieve anything you want, you just have to decide you want it. Then put in the work, and get it. Even when you’ve never done it before. I realized that everything I ever dreamed possible for my life, my lifelong dreams, I had already achieved - all by 30. The degree, the house, the relationship, the multiple-six-figure salary, the travel where I wanted, when I wanted… all of it! And then I walked away. You can do hard things. You can achieve anything you want, change anything you want. What's possible for me is possible for anybody - you have to simply have the mindset, determination, and discipline to make it happen. When your life around you no longer aligns with what you want to do, you need the strength and confidence to light your own fuse, blow it up, and get out of comfortable - complacent - normal... and go write that next chapter. You've done hard things before. Hard could the next one be?

Launching a new product is a critical moment for any business, and tracking the right metrics can make the difference between success and failure. This presentation will cover everything from aligning teams around the metrics that matter, to conducting a robust post-launch analysis using the Start, Stop, and Continue framework, this has got it all.

In 2023, scammers stole over $1 trillion from victims, according to the Global Anti-Scam Alliance. Given the digital economy we all live in and increasing sophistication of technology, both consumers and businesses are under increasing threat from bad actors who conveniently hide behind their screens, leverage Gen AI to dupe us into giving away our money. This session provides an engaging, digestible narrative of how online fraud came about, how it evolved over the years, what kind of tools tech companies are deploying against them, and what we all can do to protect ourselves. This is also an exciting field to go into for those who are interested in analytics, AI, technology development, and trust-building design.

As former colleagues in the corporate world, we embarked on this adventure to create a design studio that's uniquely ours. Despite fierce competition in the field, within two quarters of our inaugural year, we generated over $150,000 in revenue. Join us for a candid discussion of our journey in transitioning from a designer to an entrepreneur and establishing a successful design business. We’ll share our experiences, both the highs and the lows and offer practical insights for aspiring freelancers and studio founders.

Welcome to "Thriving Creatively," a transformative workshop designed specifically for creative professionals seeking to enhance their mental wellness while excelling in their careers. Join us for an immersive experience that combines the art of creativity with the science of mental health, providing you with the tools to thrive both personally and professionally. In "Thriving Creatively," Barney and Alisha combine their unique perspectives to address the common career hurdles faced by creative professionals. Barney's extensive experience in creative direction and branding complements Alisha's therapeutic insights, providing a holistic approach to managing work-induced stress and enhancing mental wellness. Together, they will lead immersive sessions that blend practical strategies for creative success with therapeutic techniques for personal growth. Attendees will gain valuable insights into overcoming creative career challenges and managing work-related stress. The workshop will equip you with practical tools to improve mental well-being and enhance your creative output. You'll leave with actionable strategies for maintaining a healthy work-life balance, fostering resilience, and achieving your career aspirations. This transformative experience is designed to help you unlock your full potential and thrive creatively.

A brand’s name is one of its most important elements. What drives an organization to change it? In this talk, we'll explore the dynamics of Branding, Design Strategy, and User Experience with Kelly Jura, Vice President of Brand and User Experience (UX) at ScreenPal. She'll share the multi-year journey to rename the global SaaS company, Screencast-O-Matic, to match the expanded product offering and position the company for the next chapter of growth. Kelly discuss: The impact of a brand's name on its identity How user feedback steered the expansion of the brand's offering How a unified employee experience and purpose drove this effort forward

Since 2022, Jared has been on a mission to bring actionable, integrated insights with immediate results to competitive golfers of all skill levels around the world with his patented wearable golf technology, SmartGrip. What started as a passion project to improve his own golf game, has quickly become a growing global phenomenon. In this session, you'll get a behind-the-scenes look into the unexpected journey of bringing an idea from concept to reality, while delivering immediate value and successful outcomes to customers around the world. Jared will share his story of SmartGrip's evolution, the highs and lows, pivots and breakthroughs, and a glimpse into where his company, Umbrella Sports, is going next.

This lecture style, actionable advice oriented session is going to be a quick start guide on the do's and don'ts for designing spatial experiences for the Apple Vision Pro. We will go over 3 main elements of spatial design through the lens of Apple VisionOS Design Guidelines - space, interface guidelines, and interaction patterns. In addition to to the classic methodologies that have been around in other headsets, we will place particular emphasis on eye/hand tracking, custom gestures, and direct touch to equip you with the knowledge you need to create truly compelling experiences.

Reflecting on moments in my life and design career, I realised how it has made me more resilient as an entrepreneur. Here I share my lessons to help other designers create their own ventures. You don’t need funding, an MBA, or infinite resources.

In this live, interactive workshop we will (1) uncover the myths about networking and how to do it effectively, (2) learn what to say and how to say it in different networking situations, and (3) craft a professional image that resonates with you AND your network. The ideal participant that would benefit from this workshop is a person who is curious about how to find, and in turn, to strategically approach networking opportunities. Open-minded and collaborative by nature most importantly, they are someone who is ready to “do the work” with their own self-introspection process.

We are always looking forward to levelling up in our field. This session will focus on how a designer level up from all aspects- practical skills, soft skills, exploration and more. As a Multidisciplinary Designer I have found certain patterns in my journey, that has helped me gain more knowledge and confidence in levelling up and working with big brands.

How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to make a case for the impact of your UX work? Well, let’s figure it out, in the upcoming brand-new session with Vitaly Friedman. You’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process. You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Roll up your sleeves and let’s dive in!

Finance can be fun! Join me for a session that demystifies the financial basics every entrepreneur should know. We’ll cover essential topics like cash flow management, making investment decisions, understanding payment terms, and negotiating deals—all with a focus on practical, real-world applications. This talk is designed to give you the financial tools you need to confidently run and grow your creative venture.

Welcome to "How to 'Business': Speaking the Stakeholder Language." As designers, it's not just about making things look pretty anymore—we need to show the real business impact of our work. This chat is all about breaking down how we can prove the ROI and value of design in terms everyone in the boardroom will understand. We'll explore practical ways to express the financial and strategic benefits of design, turning us from mere creators into crucial business influencers. Ready to get savvy about connecting design success with business outcomes? Let's dive in!

In a world where technology shapes our future outcomes, ethical design is not just a choice; it's an imperative. This talk will present a practical Framework for Planetary-Centric Design, entirely developed by Gabriela L. Lorenz and Betina Mazzarino. It’s a framework for regenerative product design, rooted in the principles of Permaculture. Permaculture is a systemic eco-design, a compass to navigate the complex interplay of creativity, innovation, economic viability, and social and environmental responsibility. Using this framework we are expanding our view of the world as designers, shifting the focus from user-centric to a broader, holistic, planet-centred approach. This talk is for designers, founders and investors that want to create better products for a thriving world.

Startups must leverage every tool at their disposal to fuel growth and stay competitive. Online communities offer a unique opportunity for SaaS companies to engage directly with customers, uncover valuable insights, and foster product innovation. Join us to explore how successful startups are using online communities to scale faster, innovate smarter, and build deeper customer relationships. From ideation to feedback loops, we'll dive into actionable strategies to harness the power of community-driven growth. Whether you're a marketer, product manager, or founder, this session will provide you with tangible ways to build and sustain a thriving online community that drives business outcomes. Leverage Online Communities for Growth: Learn how to use communities to increase customer acquisition and retention. Fuel Product Innovation: Understand how customer feedback and real-time discussions can drive product evolution and prioritisation. Build Stronger Customer Relationships: Discover strategies to foster meaningful interactions that create brand advocates. Create Feedback Loops: Learn how to set up continuous feedback systems for agile product development. Engage Communities with Purpose: Explore tactics to build an engaged and active user base that aligns with your product goals.

Designing a case study is not much different from designing a book. Imagine you’re in a bookstore and want to find the right book. What would you do? Now, imagine you’re a book author and want to sell a book – how would you design it? In this talk, Anfisa will show you how to design a case study that stands out from hundreds of others.