Flip the Script on What it Means To Be a Full-Stack Designer

Many designers aspire to be strong generalists or full-stack designers. They may have this goal because they enjoy all aspects of the design process, they believe it will increase their chance of landing a job, or because they come from an engineering background and want to retain coding skills. All of these are solid reasons. However, some of our closest cross-functional partners are encroaching into the design lane via AI capabilities and collaborative design tools. And who can blame them? But, are you doing all you can to stay relevant, compete, and expand your capabilities for the rapidly evolving landscape? Some of the recommendations here are not new, but worthy of revisiting with a fresh lens.

September 18, 2024
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6:00 pm
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7:00 pm
PST
TRACKS:
Groundbreaking Work
ALL SPEAKERS
Kevin Flores
Kevin Flores
Former Director of Product Design, LinkedIn

Kevin has three decades of design experience. He cofounded an agency, freelanced, and was involved in multiple startup ventures. He then built and led product and design teams at Verizon, 23andMe, and LinkedIn. Along the way, he co-authored more than twenty web and mobile technology patents and worked for a pop star. Kevin continues to serve as a consultant, mentor, and coach in the design community. He also recently coauthored the "Design Career Handbook".

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Chaos Pilots: Steering Your Career & Leadership Through Uncharted Waters of Change, Uncertainty, and Complexity
Times are a-changin' for the modern job seekers, people managers, and leaders across all industries and stages of their careers, where confronting the storms of change and complexity are now a regular occurrence rather than the rare occasion and exception. Those who can embody and embrace their inner "chaos pilots" will be the ones who can navigate their way through the waves of uncertainty and unclarity--not just for themselves in their own careers, but also to help shape the work and professional growth of others as people managers, mentors, and leaders to help them thrive even in the midst of challenges. From Kim's early career experiences pivoting from legal and corporate affairs to PR SaaS/tech and marketing consulting; to building and launching multimillion-dollar, go-to-market strategies in new territories and expansion markets for highly-regulated organizations and entities across the U.S. and globally, Kim will share real-life career and leadership stories "from the trenches" that anyone can apply regardless of industry, job title, or level. As a former psychology major, Kim is also passionate about tapping into the human potential through the science of neuropsychological behaviors and mindsets from a multi-disciplinary perspective, especially in the age of AI and automation--including applying the business theory of Blue Ocean strategy in a tough job market, unstable economic conditions, and a turbulent election year that seems to be increasingly at odds against our individual and collective successes, as well as leveraging philosophical, cultural concepts such as kintsugi for career satisfaction, leadership innovation, and deep personal/professional transformation.
Kim Tran
Kim Tran
Head of Marketing & Business Development, Gimmal
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Career Growth & Leadership
Protecting Creativity in the Age of AI
1hr
The onslaught of AI has led to artists, musicians, and writers globally boycotting against generative AI. In contrast, a growing wave of digital media artists: music, video, and content producers -- have embraced AI as a pre- and post-production tool. Between big tech, private financing, and media monopolies -- can the individual, independent artist truly survive, if not thrive? As an analog artist turned AI software founder, Yee has a few tips to share on how to shrewdly navigate sharky IP and business waters, on fighting to keep your passion’s alive.
Yee Chia
Yee Chia
Cofounder, CEO, Thoth.ai
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AI & Emerging Technologies
Motion for Product Designers
Effortlessly bring the power of animations to your everyday designs. Learn how to engage users, tell better stories & boost Sales with Motion.
K Minglani
K Minglani
Co-Founder, LottieFiles
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Groundbreaking Work
How To Measure UX and Design Impact
1hr
How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to make a case for the impact of your UX work? Well, let’s figure it out, in the upcoming brand-new session with Vitaly Friedman. You’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process. You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Roll up your sleeves and let’s dive in!
Vitaly Friedman
Vitaly Friedman
UX Lead, Smashing Media AG
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Entrepreneurship