How brand impacts user experience, Screencast-O-Matic to ScreenPal

A brand’s name is one of its most important elements. What drives an organization to change it? In this talk, we'll explore the dynamics of Branding, Design Strategy, and User Experience with Kelly Jura, Vice President of Brand and User Experience (UX) at ScreenPal. She'll share the multi-year journey to rename the global SaaS company, Screencast-O-Matic, to match the expanded product offering and position the company for the next chapter of growth. Kelly discuss: The impact of a brand's name on its identity How user feedback steered the expansion of the brand's offering How a unified employee experience and purpose drove this effort forward

September 18, 2024
|
7:00 pm
-
8:00 pm
PST
TRACKS:
Entrepreneurship
ALL SPEAKERS
Kelly Jura
Kelly Jura
VP, Brand & User Experience, ScreenPal

A design trailblazer, Kelly seamlessly navigates the intersection of design, marketing, software, and user experience. Her expertise in UX for health and edtech SaaS products is driven by empathetic problem-solving and strategic insight into consumer behaviors. MIT-certified in human-computer interaction and NN/g certified for User Experience Management, Kelly holds patents for proprietary design processes and is on the board of the Design Management Institute. As the VP of Brand and User Experience at ScreenPal, she enhances and develops products that enable video communication for educators. Kelly’s transformative leadership at ScreenPal underscores her ability to make ideas accessible and research insights actionable to create beloved products and experiences. A featured industry expert committed to shaping the future of design and user experience, Kelly presents at conferences, hosts master classes, and regularly contributes to industry publications.

MORE SESSIONS
The secret to creating engaging case studies
Designing a case study is not much different from designing a book. Imagine you’re in a bookstore and want to find the right book. What would you do? Now, imagine you’re a book author and want to sell a book – how would you design it? In this talk, Anfisa will show you how to design a case study that stands out from hundreds of others.
Anfisa Bogomolova
Anfisa Bogomolova
Sr.Product Designer, MEWS
See details
Entrepreneurship
How hard could it be?
1hr
When was the last time you did something that scared you? When was the last time you felt uncomfortable? I have a 'how hard could it be?' outlook to all of life. I truly believe that you can achieve anything you want, you just have to decide you want it. Then put in the work, and get it. Even when you’ve never done it before. I realized that everything I ever dreamed possible for my life, my lifelong dreams, I had already achieved - all by 30. The degree, the house, the relationship, the multiple-six-figure salary, the travel where I wanted, when I wanted… all of it! And then I walked away. You can do hard things. You can achieve anything you want, change anything you want. What's possible for me is possible for anybody - you have to simply have the mindset, determination, and discipline to make it happen. When your life around you no longer aligns with what you want to do, you need the strength and confidence to light your own fuse, blow it up, and get out of comfortable - complacent - normal... and go write that next chapter. You've done hard things before. Hard could the next one be?
Courtney McLaughlin
Courtney McLaughlin
Product Strategy & Business Operations Executive, SMBs & Scaling Startups
See details
Entrepreneurship
Developing high performance leadership habits through sports
1hr
The session talks about my personal experience on personal transformation by focusing on sports and how it develop an organizational keystone habits to be a high performer organization.
Nikkho Shandittha
Nikkho Shandittha
SVP, Amartha
See details
Groundbreaking Work
Mastering the Art of Networking: Strategies for Professional Growth and Career Success
This session delves into the critical role networking plays in today's professional world, highlighting its importance for business professionals, students, and job seekers alike. Participants will explore the benefits of networking, including career advancement, knowledge sharing, and building a robust support system. The session provides practical tips and strategies for effective online, in-person, and email networking, emphasizing the value of quality connections over quantity. The session concludes with a recap of key insights and a motivational call to action.
Matt Karakilic
Matt Karakilic
Director, Omnia Consulting Ltd.
See details
Groundbreaking Work