How brand impacts user experience, Screencast-O-Matic to ScreenPal

A brand’s name is one of its most important elements. What drives an organization to change it? In this talk, we'll explore the dynamics of Branding, Design Strategy, and User Experience with Kelly Jura, Vice President of Brand and User Experience (UX) at ScreenPal. She'll share the multi-year journey to rename the global SaaS company, Screencast-O-Matic, to match the expanded product offering and position the company for the next chapter of growth. Kelly discuss: The impact of a brand's name on its identity How user feedback steered the expansion of the brand's offering How a unified employee experience and purpose drove this effort forward

September 18, 2024

7:00 pm

8:00 pm

PST

TRACKS:

Entrepreneurship

ALL SPEAKERS

Kelly Jura

VP, Brand & User Experience, ScreenPal

A design trailblazer, Kelly seamlessly navigates the intersection of design, marketing, software, and user experience. Her expertise in UX for health and edtech SaaS products is driven by empathetic problem-solving and strategic insight into consumer behaviors. MIT-certified in human-computer interaction and NN/g certified for User Experience Management, Kelly holds patents for proprietary design processes and is on the board of the Design Management Institute. As the VP of Brand and User Experience at ScreenPal, she enhances and develops products that enable video communication for educators. Kelly’s transformative leadership at ScreenPal underscores her ability to make ideas accessible and research insights actionable to create beloved products and experiences. A featured industry expert committed to shaping the future of design and user experience, Kelly presents at conferences, hosts master classes, and regularly contributes to industry publications.

MORE SESSIONS

Crafting High ROI B2B Analytics Products: Close the Loop from Data to Decision & Action

Most data products are consumed passively—they neither drive joy nor action. Over time, this can lead to user disengagement and churn. So, how do you go from building and selling just another data product to creating one that truly sticks? In this session, we will dive deep into understanding the core motivations, pains, and gains of your users and customers. We’ll explore how to effectively engage, retain, and upsell to them by delivering not only what they want but also what they truly need. The discussion will focus on creating sustainable and profitable strategies that drive significant business value and ROI. Through real-world examples, we’ll uncover best practices for building analytics products that resonate with users while delivering long-term growth and success.

Akash Mukherjee

VP, Product Management, Chartmetric

See details

Entrepreneurship

AI First - A vision of the new corporation and what it looks like

As new firms emerge, the way these firms operate and deliver value to customers will change significantly. An AI First company business model will disrupt every market and every industry. This session will explore what this means and looks like and advice on how you can implement recommendations in your business.

Alpesh Doshi

Founder, Kendra Labs

See details

AI & Emerging Technologies

The Chef Metaphor: Building Confidence in your Journey

I often use a metaphor about designers being chefs in growth and guidance across my career. I use this metaphor to help people think differently about how they enter the industry, what the value of passion is and how to identify and present their strengths in a more confident way. This is a framework of thinking for new or experienced designers to think differently about career progression.

Shawn Borsky

VP, Design, NZXT

See details

Career Growth & Leadership

Design with Intelligences

The AI Transformation seemed to come from nowhere, but it's already well underway. How can design teams accelerate their understanding of AI, and its impact to the tech industry, the products we create, and the way we create them? In this talk, we will cover the following: 1. When are we in the AI Transformation? 2. Where do we begin to explored integrate AI into our products and experiences? 3. How do we evolve the way we create new products & experiences? Learn more about how AI will change the landscape of technology as we know it, how you can help guide this transition for your teams, and how to become a designer with an AI skillset.

Christine Park

Design Director, Author, Public Speaker

See details

AI & Emerging Technologies