How to "Business": Speaking the Stakeholder language

Welcome to "How to 'Business': Speaking the Stakeholder Language." As designers, it's not just about making things look pretty anymore—we need to show the real business impact of our work. This chat is all about breaking down how we can prove the ROI and value of design in terms everyone in the boardroom will understand. We'll explore practical ways to express the financial and strategic benefits of design, turning us from mere creators into crucial business influencers. Ready to get savvy about connecting design success with business outcomes? Let's dive in!

September 19, 2024

3:00 am

4:00 am

PST

TRACKS:

Entrepreneurship

ALL SPEAKERS

Paula Falco

Founder, CEO, Falco UX Consulting

I have expertise in design strategy, business, and digital transformation. I have been offering tailored strategic services globally for over two decades. As a former adjunct professor at the Illinois Institute of Technology, my academic journey strengthened my commitment to empowering individuals with design thinking tools, focusing on Service Design and Design Methods. With a notable career at companies like Wood Mackenzie, Oracle, and Salesforce, I have played pivotal roles in integrating user experience, design strategy, and innovation into product development. As a visionary leader, I am dedicated to inclusivity and empowering minds, providing services that catalyze positive organisational change. I specialize in implementing UX design teams, incorporating Agile methodologies, and advising on business operations. My expertise drives transformative growth and success through a profoundly human-centred approach.

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