Integrating AI into Your Design Workflow: Enhancing Creativity and Efficiency

Join us for an insightful keynote speech that delves into the transformative power of artificial intelligence in modern design workflows. Discover how AI can be seamlessly integrated into your everyday design processes to boost creativity, streamline operations, and drive innovation. Whether you are a seasoned designer or a newcomer to the field, this session will provide practical insights and actionable strategies to elevate your design practice with AI. Key Takeaways: 1. Enhanced Creativity and Ideation: Learn how AI tools can assist in generating creative ideas, providing design inspiration, and automating repetitive tasks, allowing you to focus on the conceptual aspects of your work. 2. Streamlined Design Processes: Understand how AI can optimize your workflow by automating mundane and time-consuming tasks, improving project management, and ensuring consistency across different design projects.

September 18, 2024

8:00 pm

9:00 pm

PST

TRACKS:

AI & Emerging Technologies

ALL SPEAKERS

Stephen Gates

Founder, CRZY Design

Stephen Gates is a renowned designer with a career spanning over two decades global design leader building world-class organizations that drive a long-term vision and near-term business impact. He is currently the founder of CRZY, which is an independent strategy, design, and inspiration studio helping companies find a new vision and purpose for their brands, digital experiences, creativity, and existence. He previously worked at InVision, Citi, Starwood Hotels, WW, and McCann Erickson, building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. He shares what he has learned through his international speaking engagements and his award-winning podcast, The Crazy One, which an in-depth exploration of issues that matter to creatives, including leadership, creativity, and career development, innovation, and more.

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Sustainability 101: Getting Started in Circular Economy as a Designer

Delve into "Sustainability 101: Getting Started in Circular Economy as a Designer." Discover the principles of the circular economy, the vital role designers play in promoting sustainable practices, and practical steps to integrate eco-friendly strategies into your work. Take a chance to learn more about making a positive impact in your design career. Veronica Lin is an Italian-Chinese industrial designer turned strategist, currently focused on creating regenerative and sustainable futures for PepsiCo through system design, strategic foresight, business model design and circular economy.

Veronica Lin

Sr Design Strategist, Sustainability & Innovation, PepsiCo Design & Innovation Center

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Groundbreaking Work

"Because the Product Owner Said So" (And Other UX Fairy Tales)

Ever feel like your design dreams are crushed by practicality? In this session, we’ll tackle the common plight of designers compromising their vision because “the PO said so” (often code for “the developers are giving me puppy eyes”). We’ll explore: * Communicating design ideas so compellingly even your cat would approve * Winning the hearts and minds of your devs and POs * Keeping your creative spark alive in a world where “dream big” means “slightly larger than a sticky note” Join us to learn how to navigate team collaboration without sacrificing your UX ideals (or sanity). Sense of humor required, magic wand optional!

Alexandru Gurgulescu

Design Lead, Bosch

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Career Growth & Leadership

Land that Design Gig: How to Stand Out from All the Noise

For this BeMore session, Patrick Flaherty will guide you through unlocking your full potential in design. We’ll dive into the essentials—like crafting mission statements that truly connect with employers and clients, and revolutionizing your resume so it stands out in a competitive market. I’ll also show you how to curate a portfolio that highlights your unique talents and build a personal brand that sets you apart. But we won’t stop there. We’ll explore how to create compelling project presentation decks that master visual communication and how to effectively use pre-read documents to navigate client interactions with confidence. Whether you’re just starting out or looking to elevate your career, this session is packed with practical insights and tools to help you make a real impact. No prior experience is needed—just bring your passion. Let’s open up a world of new possibilities together so we can Be More than what we are today. Hope to see you there!

Patrick Flaherty

UI Director, Microsoft

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Groundbreaking Work

Designing Dimensions: An Introduction to Spatial Design

This lecture style, actionable advice oriented session is going to be a quick start guide on the do's and don'ts for designing spatial experiences for the Apple Vision Pro. We will go over 3 main elements of spatial design through the lens of Apple VisionOS Design Guidelines - space, interface guidelines, and interaction patterns. In addition to to the classic methodologies that have been around in other headsets, we will place particular emphasis on eye/hand tracking, custom gestures, and direct touch to equip you with the knowledge you need to create truly compelling experiences.

Resham Khanna

Product Designer, Meta

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Entrepreneurship