Levelling up as a Designer

Most data products are consumed passively—they neither drive joy nor action. Over time, this can lead to user disengagement and churn. So, how do you go from building and selling just another data product to creating one that truly sticks? In this session, we will dive deep into understanding the core motivations, pains, and gains of your users and customers. We’ll explore how to effectively engage, retain, and upsell to them by delivering not only what they want but also what they truly need. The discussion will focus on creating sustainable and profitable strategies that drive significant business value and ROI. Through real-world examples, we’ll uncover best practices for building analytics products that resonate with users while delivering long-term growth and success.

When our to-do list feels endless or stress takes over, it’s easy to get overwhelmed by our emotions. We might find ourselves spending hours but barely making progress, or procrastinating until the last minute—not because we’re lazy, but because our brains are reacting to the pressure. In this session, we’ll explore science-based practices and how AI can help us better understand and break free from these negative loops. By tuning into what’s really going on inside, we can get more done, feel more motivated, and find a little more happiness along the way.

A journey through the changing landscape of design in the time of AI. We will look at what AI will do for our industry and how designers can navigate by leveling up and evolving our skillsets. We will see some examples of how we can build AI to work in harmony with design and help us build amazing products in the future.

Discover how advancing Design Maturity can transform your career and boost your organisation’s success. In this session, we'll break down the stages of Design Maturity, from the early, developing phases to the innovative, visionary level. You'll get practical tools to assess your company's current design maturity and learn how to advocate for improvement. You will hear about the vital roles Design Leaders play at each maturity stage, and explore the exciting career growth opportunities that come with advancing Design Maturity. With practical steps for implementation, tips for overcoming challenges, and inspiring real-world success stories, this session will equip you to champion Design Maturity in your organisation and propel your career forward.