Navigating AI Transformation: The Why, What, and How

This session will share key insights from leading our company's AI initiatives, focusing on four core pillars: Enablement, Empowerment, Enhancement, Envisioning. Drawing from practical experience, the presentation will outline strategies for integrating AI to streamline operations, enhance product functionality, and prepare for industry shifts. A central framework of this approach is the iceberg model from systems theory. This model emphasizes the unseen drivers—such as underlying processes and attitudes—that are crucial for impactful AI integration. We'll explore how this model informs each of the four pillars, creating a comprehensive approach to AI transformation. Join us to learn how to not just adopt AI, but to create a culture and infrastructure that maximizes its potential in your organization.

September 19, 2024

2:00 am

3:00 am

PST

TRACKS:

AI & Emerging Technologies

ALL SPEAKERS

Jacky Ma

Director Data Science, Remerge GmbH

As Director of Data Science at Remerge GmbH, an AdTech company specializing in mobile retargeting solutions, this role leverages 10 years of data science experience. Starting as the company's first data scientist, the team has grown to 18 people across multiple functions, including data platform, data science, algorithmic product, and AI transformation. A generalist approach informs cross-disciplinary development, adopting a systems view in strategy, organization, change management, and team building. This perspective, combined with experience in finance and media industries, contributes to current explorations in sustainability topics. Beyond the professional sphere, interests include food, biking, travel, and Argentine Tango. Family time is cherished, with a focus on researching effective parenting strategies to help children develop courage and skills for personal growth.

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