Product Launch Metrics you and your team can't ignore
Launching a new product is a critical moment for any business, and tracking the right metrics can make the difference between success and failure. This presentation will cover everything from aligning teams around the metrics that matter, to conducting a robust post-launch analysis using the Start, Stop, and Continue framework, this has got it all.
I’ve 16 years of proven experience in product marketing and management in B2B & B2C, across industries (technology, consumer products, automobile). I’ve rich experience in all aspects of PMM from pre-built to post-built, owning the entire product/customer journey. I've had the privilege of working with companies like DoorDash, Dropbox, Adobe, Autodesk. Additionally, I'm a career coach and PMM course instructor at Product Marketing Alliance.