Session Blocker

The AI Transformation seemed to come from nowhere, but it's already well underway. How can design teams accelerate their understanding of AI, and its impact to the tech industry, the products we create, and the way we create them? In this talk, we will cover the following: 1. When are we in the AI Transformation? 2. Where do we begin to explored integrate AI into our products and experiences? 3. How do we evolve the way we create new products & experiences? Learn more about how AI will change the landscape of technology as we know it, how you can help guide this transition for your teams, and how to become a designer with an AI skillset.

As AI reshapes the tech landscape, product designers face new challenges and opportunities. This session explores how AI is transforming key design processes and the future of our profession. Learn how to leverage AI technologies to create innovative, user-centric designs while adapting to the evolving nature of product design. Join us to discover strategies for thriving in the AI era, turning potential disruptions into opportunities for growth and creativity.

Holistic product management emphasises a trust-driven, supportive team environment. Prioritising kindness and respect, managers empower teams to thrive by valuing input and offering schedule flexibility. This positive atmosphere boosts creativity, productivity, and job satisfaction, driving product success. Focusing on human connections and well-being ensures motivation and dedication, leading to better outcomes and sustained growth.

In this interactive session, we'll dive into the core principles of Product-Led Growth (PLG) and explore how successful products leverage network effects and key product loops to drive exponential user growth and retention. We'll discuss how PLG shifts the traditional marketing-driven growth strategies to a product-first approach, where the product itself is the main driver of acquisition, expansion, and retention. By the end of this session, participants will have a solid understanding of how to apply PLG strategies in their own products, harnessing network effects and designing effective product loops to drive sustainable growth.