Session Blocker

This session will explore the unique challenges and opportunities that arise when transitioning between different sectors as a designer. Drawing on the speakers experience in corporate, freelance, and startup environments; key insights would be highlighted on how to adapt your design approach to different organizational cultures and business models. The session will also focus on strategies for gaining leadership buy-in, emphasizing the importance of communicating the value of design in driving business outcomes. Whether you're a designer looking to pivot your career or a leader seeking to better integrate design into your company’s strategy, this session will provide actionable takeaways for success.

Join us for an insightful fireside chat as Jakob and Felix delve into the transformative impact of Artificial Intelligence on the design industry. This engaging conversation will explore how AI is reshaping design practices, influencing user experiences, and driving innovation in digital products. From ethical considerations to practical applications, Jakob & Felix will share their expert perspectives on navigating the evolving landscape of design in the age of AI. Whether you're a seasoned designer, a tech enthusiast, or simply curious about the future of design, this session promises to offer valuable insights and thought-provoking discussion.

How design became a Center of Excellence at RBCx as we pursue new business ventures and innovations that push RBC ‘beyond banking’.

How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to make a case for the impact of your UX work? Well, let’s figure it out, in the upcoming brand-new session with Vitaly Friedman. You’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process. You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Roll up your sleeves and let’s dive in!