The Future of Work with AI by your side

How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to make a case for the impact of your UX work? Well, let’s figure it out, in the upcoming brand-new session with Vitaly Friedman. You’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process. You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Roll up your sleeves and let’s dive in!

Finance can be fun! Join me for a session that demystifies the financial basics every entrepreneur should know. We’ll cover essential topics like cash flow management, making investment decisions, understanding payment terms, and negotiating deals—all with a focus on practical, real-world applications. This talk is designed to give you the financial tools you need to confidently run and grow your creative venture.

Discover how AI can be your ultimate ally in creating outstanding user experiences. This talk will provide a comprehensive playbook for integrating AI into your UX process, offering practical strategies and innovative techniques to enhance design and engagement.

During the pandemic, everyone faced their own challenges, and I was no exception. It became clear to me that I needed to make a change. Over the last few years, I moved from California to Alaska, navigating difficulties with my job, family, and friends. Fast forward a bit, and I found myself rebooting my career, starting a family, and eventually moving back to California. The journey was a whirlwind, but it taught me so much, both professionally and personally, that I'd like to share with you during this talk.