AI First - A vision of the new corporation and what it looks like

A brand’s name is one of its most important elements. What drives an organization to change it? In this talk, we'll explore the dynamics of Branding, Design Strategy, and User Experience with Kelly Jura, Vice President of Brand and User Experience (UX) at ScreenPal. She'll share the multi-year journey to rename the global SaaS company, Screencast-O-Matic, to match the expanded product offering and position the company for the next chapter of growth. Kelly discuss: The impact of a brand's name on its identity How user feedback steered the expansion of the brand's offering How a unified employee experience and purpose drove this effort forward

Product (including spatial), Content and Service: let's explore these three different but connected design domains that coexist in the creative space of big companies. We will cover: - What makes them unique? How do they interact with each other? - Which skills fits most for these tracks VS other supporting roles (UXR, PM, Engineer)? - What soft skills you should also have or improve to make yourself a good candidate?

Explore how AI is revolutionizing the design process by boosting creativity, enhancing efficiency, and solving complex problems. We'll also tackle the challenges AI presents, from ethical considerations to the need for new skill sets. Gain valuable insights into how AI is shaping the future of design and what it means for your career.

In a world that often equates leadership with strength and invulnerability, embracing vulnerability can be a powerful tool for fostering genuine connections, inspiring innovation, and building resilient teams. This session will explore how vulnerability, often seen as a weakness, can be transformed into a leadership superpower. We’ll delve into real-world examples, cutting-edge research, and personal stories that illustrate the profound impact of leading with authenticity. Participants will leave with actionable insights on how to cultivate an environment where openness and courage thrive, empowering them to lead with heart and truly inspire those around them. Join me in discovering how vulnerability is not just a trait but the key to unlocking the full potential of your leadership.