Being relevant in the age of GenAI

Reflecting on moments in my life and design career, I realised how it has made me more resilient as an entrepreneur. Here I share my lessons to help other designers create their own ventures. You don’t need funding, an MBA, or infinite resources.

Startups must leverage every tool at their disposal to fuel growth and stay competitive. Online communities offer a unique opportunity for SaaS companies to engage directly with customers, uncover valuable insights, and foster product innovation. Join us to explore how successful startups are using online communities to scale faster, innovate smarter, and build deeper customer relationships. From ideation to feedback loops, we'll dive into actionable strategies to harness the power of community-driven growth. Whether you're a marketer, product manager, or founder, this session will provide you with tangible ways to build and sustain a thriving online community that drives business outcomes. Leverage Online Communities for Growth: Learn how to use communities to increase customer acquisition and retention. Fuel Product Innovation: Understand how customer feedback and real-time discussions can drive product evolution and prioritisation. Build Stronger Customer Relationships: Discover strategies to foster meaningful interactions that create brand advocates. Create Feedback Loops: Learn how to set up continuous feedback systems for agile product development. Engage Communities with Purpose: Explore tactics to build an engaged and active user base that aligns with your product goals.

This session delves into the critical role networking plays in today's professional world, highlighting its importance for business professionals, students, and job seekers alike. Participants will explore the benefits of networking, including career advancement, knowledge sharing, and building a robust support system. The session provides practical tips and strategies for effective online, in-person, and email networking, emphasizing the value of quality connections over quantity. The session concludes with a recap of key insights and a motivational call to action.

Designing a case study is not much different from designing a book. Imagine you’re in a bookstore and want to find the right book. What would you do? Now, imagine you’re a book author and want to sell a book – how would you design it? In this talk, Anfisa will show you how to design a case study that stands out from hundreds of others.