Innovating from within
How design became a Center of Excellence at RBCx as we pursue new business ventures and innovations that push RBC ‘beyond banking’.
As Head of CX and Design at RBCx, a division of the Royal Bank of Canada, Hector is the ultimate blend of creative thinking and strategic execution. He and his team work closely with our venture founders and partners to help them discover new business opportunities, gain insights on the human experience, and design exceptional products and services. Prior to joining RBC, Hector worked in consulting at top advertising and digital agencies, where he built and managed creative service and marketing practices for clients including Fortune 500 companies and major league sport franchises. He’s also led digital and mobile strategy and delivery teams at large financial institutions. While he grew up, received his undergraduate and graduate degrees, and lived throughout the U.S., he now calls Oakville, Ontario his home, along with his wife and son.