Opening Keynote: Next Chapter of ADPList

Designing a case study is not much different from designing a book. Imagine you’re in a bookstore and want to find the right book. What would you do? Now, imagine you’re a book author and want to sell a book – how would you design it? In this talk, Anfisa will show you how to design a case study that stands out from hundreds of others.

In this session, Mareike Bonitz dives into how product leaders can use the power of storytelling to build up a strong and healthy product culture. Although considered a core skill in product management, storytelling is an often overlooked strategy, especially when it comes to internal stakeholder management. We will explore concrete scenarios where storytelling can help and provide you with actionable insights on how you can become better at it.

We've all been there before. We have our processes, methods, and mechanisms in place for how to design and deliver products people love. But what happens when all of that is thrown out the window? When you are asked to deliver in half the time, with a quarter the the team size required, and across 15 different platforms on day one. In this talk, Shawn will discuss what you need to do to survive take-off, a trip around the sun, and bringing everyone together to succeed in designing, developing and launching a global streaming service in record time. He will highlight key pitfalls and important areas to achieve success through adaptive intelligence, quick decisions and trade-offs that keep the customer and the company culture at the center focus.