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Storytelling for a strong Product culture
In this session, Mareike Bonitz dives into how product leaders can use the power of storytelling to build up a strong and healthy product culture. Although considered a core skill in product management, storytelling is an often overlooked strategy, especially when it comes to internal stakeholder management. We will explore concrete scenarios where storytelling can help and provide you with actionable insights on how you can become better at it.
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Groundbreaking Work
The 3 main design careers you can have in a big company and how they interoperate
Product (including spatial), Content and Service: let's explore these three different but connected design domains that coexist in the creative space of big companies. We will cover: - What makes them unique? How do they interact with each other? - Which skills fits most for these tracks VS other supporting roles (UXR, PM, Engineer)? - What soft skills you should also have or improve to make yourself a good candidate?
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Career Growth & Leadership
Levelling up as a Designer
We are always looking forward to levelling up in our field. This session will focus on how a designer level up from all aspects- practical skills, soft skills, exploration and more. As a Multidisciplinary Designer I have found certain patterns in my journey, that has helped me gain more knowledge and confidence in levelling up and working with big brands.
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Entrepreneurship
Advocating for Design Maturity as a Leadership & Growth Career Path
Discover how advancing Design Maturity can transform your career and boost your organisation’s success. In this session, we'll break down the stages of Design Maturity, from the early, developing phases to the innovative, visionary level. You'll get practical tools to assess your company's current design maturity and learn how to advocate for improvement. You will hear about the vital roles Design Leaders play at each maturity stage, and explore the exciting career growth opportunities that come with advancing Design Maturity. With practical steps for implementation, tips for overcoming challenges, and inspiring real-world success stories, this session will equip you to champion Design Maturity in your organisation and propel your career forward.
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Career Growth & Leadership