The Chef Metaphor: Building Confidence in your Journey

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become “indistractable?” In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

In this interactive session, we'll dive into the core principles of Product-Led Growth (PLG) and explore how successful products leverage network effects and key product loops to drive exponential user growth and retention. We'll discuss how PLG shifts the traditional marketing-driven growth strategies to a product-first approach, where the product itself is the main driver of acquisition, expansion, and retention. By the end of this session, participants will have a solid understanding of how to apply PLG strategies in their own products, harnessing network effects and designing effective product loops to drive sustainable growth.

The AI Transformation seemed to come from nowhere, but it's already well underway. How can design teams accelerate their understanding of AI, and its impact to the tech industry, the products we create, and the way we create them? In this talk, we will cover the following: 1. When are we in the AI Transformation? 2. Where do we begin to explored integrate AI into our products and experiences? 3. How do we evolve the way we create new products & experiences? Learn more about how AI will change the landscape of technology as we know it, how you can help guide this transition for your teams, and how to become a designer with an AI skillset.

Delve into "Sustainability 101: Getting Started in Circular Economy as a Designer." Discover the principles of the circular economy, the vital role designers play in promoting sustainable practices, and practical steps to integrate eco-friendly strategies into your work. Take a chance to learn more about making a positive impact in your design career. Veronica Lin is an Italian-Chinese industrial designer turned strategist, currently focused on creating regenerative and sustainable futures for PepsiCo through system design, strategic foresight, business model design and circular economy.