Getting Your Buy-In: Speaking to Stakeholders & Winning Them Over

Getting buy-in seems like an endless battle. It's especially hard in a wave of re-organizations. Now, more than ever, it's imperative to get buy-in to ship value quickly and get out of our own way to improve experiences. We will discuss how to effectively communicate with key stakeholders, how to apply design thinking and user-centricity outside of Product, and we will apply some UX laws / psychology influence our interactions with budget-owners and our tech peers. What really works and why?

September 19, 2024

6:00 am

7:00 am

PST

TRACKS:

Career Growth & Leadership

ALL SPEAKERS

Kevin Hawkins

Director, Head of Design & Research, Amenitiz

Kevin Hawkins is a Product Design & Research Director based in Barcelona after living & working across the USA, Europe, and Asia. With over 17 years of experience in product design, UI engineering, and data visualization, he leads multidisciplinary teams of designers, researchers, front-end engineers, and product marketers to deliver intuitive, high-converting solutions. Previously, Kevin was the Global UX Director at Glovo, Director of Product Design at BookClub, and UX Team Lead at Booking.com, where he managed award-winning design teams of up to 105, launched innovative products, and scaled customer-centric strategies. He is also a seasoned instructor and global public speaker with courses at GrowthTribe, General Assembly, and Georgetown University. As a gay, Liberian-American, he is passionate about building diverse and inclusive teams, and he enjoys traveling to learn from different cultures.

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