Getting Your Buy-In: Speaking to Stakeholders & Winning Them Over
Getting buy-in seems like an endless battle. It's especially hard in a wave of re-organizations. Now, more than ever, it's imperative to get buy-in to ship value quickly and get out of our own way to improve experiences. We will discuss how to effectively communicate with key stakeholders, how to apply design thinking and user-centricity outside of Product, and we will apply some UX laws / psychology influence our interactions with budget-owners and our tech peers. What really works and why?
Kevin Hawkins is a Product Design & Research Director based in Barcelona after living & working across the USA, Europe, and Asia. With over 17 years of experience in product design, UI engineering, and data visualization, he leads multidisciplinary teams of designers, researchers, front-end engineers, and product marketers to deliver intuitive, high-converting solutions. Previously, Kevin was the Global UX Director at Glovo, Director of Product Design at BookClub, and UX Team Lead at Booking.com, where he managed award-winning design teams of up to 105, launched innovative products, and scaled customer-centric strategies. He is also a seasoned instructor and global public speaker with courses at GrowthTribe, General Assembly, and Georgetown University. As a gay, Liberian-American, he is passionate about building diverse and inclusive teams, and he enjoys traveling to learn from different cultures.
