Who are you in design?

Building a Minimum Lovable Product (MLP) goes beyond meeting basic functional requirements; it ensures the product delights users and creates a strong emotional connection. In this session, we will focus on tips to build the Minimum Lovable Product.

In today’s digital age, with nearly 2 billion websites, captivating user interfaces (UI)and user experiences (UX) are essential for success. Yet, many businesses struggle to transform great designs into high-quality products, hindered by developer shortages and inefficient workflows. This keynote explores how Large Design Models (LDMs) can revolutionize frontend development, empowering teams to streamline the design-to-code process, enhance productivity, and drive better results. Learn how LDMs and LLMs together can help bridge the gap, improving time-to-market and delivering superior UI/UX at scale.

This session will explore the unique challenges and opportunities that arise when transitioning between different sectors as a designer. Drawing on the speakers experience in corporate, freelance, and startup environments; key insights would be highlighted on how to adapt your design approach to different organizational cultures and business models. The session will also focus on strategies for gaining leadership buy-in, emphasizing the importance of communicating the value of design in driving business outcomes. Whether you're a designer looking to pivot your career or a leader seeking to better integrate design into your company’s strategy, this session will provide actionable takeaways for success.

Reflecting on moments in my life and design career, I realised how it has made me more resilient as an entrepreneur. Here I share my lessons to help other designers create their own ventures. You don’t need funding, an MBA, or infinite resources.