From Blueprints to Wireframes: Navigating Design Across Sectors and Unlocking Leadership Buy-In

This session will explore the unique challenges and opportunities that arise when transitioning between different sectors as a designer. Drawing on the speakers experience in corporate, freelance, and startup environments; key insights would be highlighted on how to adapt your design approach to different organizational cultures and business models. The session will also focus on strategies for gaining leadership buy-in, emphasizing the importance of communicating the value of design in driving business outcomes. Whether you're a designer looking to pivot your career or a leader seeking to better integrate design into your company’s strategy, this session will provide actionable takeaways for success.

September 19, 2024
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2:00 am
-
3:00 am
PST
TRACKS:
Groundbreaking Work
ALL SPEAKERS
Canan Colaço
Canan Colaço
Interaction Designer, NOKIA

As an interaction designer with a diverse background, I bring a unique perspective to the field of UX design. With 4 years of experience spanning corporate, goverment, and startup environments, I developed abilities to adapt and thrive in various professional settings. My journey began in architecture, where I earned a PhD in computational design for architecture and fabrication. However, my passion for human-centered design led me to transition into UX, where I now leverage my creative skills to craft intuitive, user-friendly experiences. My work is driven by a desire to bridge the gap between design and other stakeholders, helping organizations understand the strategic value of design in achieving business success.

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