Session Blocker

In this session, Mareike Bonitz dives into how product leaders can use the power of storytelling to build up a strong and healthy product culture. Although considered a core skill in product management, storytelling is an often overlooked strategy, especially when it comes to internal stakeholder management. We will explore concrete scenarios where storytelling can help and provide you with actionable insights on how you can become better at it.

The digital product design process is broken and we have an opportunity to use new tools to build a better future. Dysen Stoks shares how and why designers must shift priorities to always consider unintended consequences hidden in experiences. And Donita Mathis shares how AI holds the key to finding the time for this kind of process revolution.

We are always looking forward to levelling up in our field. This session will focus on how a designer level up from all aspects- practical skills, soft skills, exploration and more. As a Multidisciplinary Designer I have found certain patterns in my journey, that has helped me gain more knowledge and confidence in levelling up and working with big brands.

Launching a new product is a critical moment for any business, and tracking the right metrics can make the difference between success and failure. This presentation will cover everything from aligning teams around the metrics that matter, to conducting a robust post-launch analysis using the Start, Stop, and Continue framework, this has got it all.